An pro-Palestinian activist group focused on tech giant Amazon has pledged to intensify its campaign over what it describes as the company’s complicity in the genocidal war in Gaza and its ties to Israel.
Speaking to The New Arab , a representative from Amazon Worker Intifada called on the online retail giant to disclose its links with Israel, sever contracts with the Israeli military, and protect pro-Palestinian speech within the company. The comments followed a recent demonstration outside the Amazon Spheres in Seattle, where activists urged the company to stop providing technology to Israel. According to the group, activists sought to disrupt a gathering of Amazon executives, local and state officials, US State Department representatives, and Australian government delegates on an upper floor of the Spheres on the eve of a World Cup match between the US and Australia last week. "So the previous action we had is not because of FIFA, it's because Amazon was lobbying government officials that were coming to the match," a representative for Amazon Worker Intifada said. They added: "Amazon wanted to lobby them to get more contracts and to get favorable policies for their operations, and we wanted to disrupt that day." The group has since vowed to "use any means necessary in order to pressure the executives and force them to drop their contracts."
The representative added that this could include "protesting and blocking attendees from entering a lobbying event… or it could be even disrupting meetings directly from inside infiltrating."
They continued: "It may not coincide with the [FIFA World Cup]. Whatever means necessary that we have any information that we have, we will use if we think that it will harm them, it will damage their image profitability or operations. We will do just that."
In a statement to Seattle-based tech outlet GeekWire , Amazon said the event taking place during the protest was attended by members of Seattle’s business and sports communities, Australian parliamentarians, and Amazon employees celebrating the World Cup.
The company also said a separate meeting had concluded before the protests began, without specifying attendees. "We respect individuals’ rights to engage in peaceful public demonstrations,” Amazon spokesperson Montana MacLachlan told GeekWire , adding that the company is "committed to being a responsible corporate citizen in the Puget Sound region, Washington state, and every community we serve.” Amazon Worker Intifada said its campaign targets the company’s contracts with Israel, including Project Nimbus , a $1.2bn deal awarded to Amazon and Google in 2021 to provide cloud and AI services to the Israeli government, military, and defence-related suppliers, according to leaked documents. An affiliated campaign, No Azure for Apartheid , has also been protesting Microsoft’s involvement in similar contracts with Israel. "They said that we were just there to celebrate the FIFA World Cup. It was under a guise of the FIFA World Cup, which is clearly a lie," the representative said. “Why were Australian ministers and officials coming before the World Cup to meet with Amazon executives? That seems a bit strange to do that, right? If you want to celebrate, you might want to celebrate it the day after or the day of, but it's the day prior."
They added: "Amazon has projects, including Project Nimbus and Project Sirius, directly tied to the bomb makers that drop bombs in Gaza."
A joint investigation by +972 Magazine, Local Call and The Guardian previously reported that Google and Amazon agreed to unusual contractual conditions set by Israel, including restrictions limiting their ability to control how services are used, even where this may conflict with company policies.
The report also said the arrangement required companies to secretly notify Israel in certain legal scenarios involving data requests. Amazon Worker Intifada said pressure on Big Tech remains urgent, citing the ongoing war in Gaza since 7 October 2023. "Since the ceasefire, Palestine has been put into the shadows by other news outlets regarding among other news topics," the representative said. "Amazon and other big tech companies, including Microsoft and Google, are still abetting, powering and fueling the war in Gaza and aggressions against Lebanon and Iran."
They added: “We need to boycott Amazon, we need to force their hand to drop their contracts and expose them as much as possible.” A 2023 petition signed by 1,700 Amazon employees to CEO Andy Jassy warned that Project Nimbus supported surveillance and AI capabilities used by the Israeli military in Gaza and the West Bank.
In 2025, a report by UN Special Rapporteur Francesca Albanese described a wider “corporate machinery” benefiting from Israel’s occupation and military operations, identifying companies in sectors including technology, defence, energy, finance, and agriculture as potentially implicated. The report said firms such as Microsoft, Alphabet (Google’s parent company) and Amazon provide cloud and AI infrastructure that can support surveillance, data processing and military decision-making capacities.