A new report by Palestinian digital rights group 7amleh accuses Meta of running a two‑tier system that monetizes Israeli settler incitement and illegal outposts while systematically excluding Palestinians from the same revenue‑generating tools. The report released on Monday, reveals how Meta allows Israeli far-right pages, settler‑affiliated accounts, and extremist media outlets to generate revenue through its platforms, even as they push violent and racist content against Palestinians.
Nadim Nashif, executive director and co-founder of 7amleh, told The New Arab that Meta is "allowing violent content that violates its own community standards, incentivising those page owners to continue posting in such manners, to continue creating content that is racist and violent by giving them money for such content".
He said that the social media giant is effectively turning what should be prohibited speech into a profitable business model for its authors.
The report documents dozens of Israeli right-wing pages profiting from Meta’s monetisation schemes, which allow users to generate income from content they produce and share.
Platforms include some directly linked to the settler movement and to the promotion of illegal settlement expansion and attacks against Palestinians in the occupied West Bank .
Among them is the Hilltop Youth page, representing an organised group of Israeli extremist settlers who inhabit illegal outposts and have frequently engaged in so‑called "price tag" attacks.
Another is the page of Yeshurun Bartov, an Israeli settler living in the Mevo Dotan settlement in the Jenin area, which promotes his touring agency offering excursions to water springs across the West Bank and has over 10,000 followers on Facebook.
"This is the type of content that is being monetised and pushed by Meta - no questions asked," Nashif notes.
Other monetised pages have affiliations with far‑right public figures.
One example highlighted is the page of Yoav Eliasi, known as "The Shadow" - an Israeli rapper who uses his platform to promote violent political messaging as well as dehumanising images of Palestinians, such as depicting Ahmad Tibi, a Palestinian member of the Knesset, as a dog.
The report also notes that other beneficiaries of Meta’s monetisation programmes include Israeli government bodies, which should be ineligible for monetisation under its own policies.
This monetisation landscape sits against a backdrop of escalating violence and deepening entrenchment of settlements. Settler attacks across the West Bank have surged since the war on Gaza, and particularly during the five‑week US‑Israeli war on Iran.
Settlement and outpost expansion on Palestinian land has accelerated over the past two years, with 41 new settlements approved or legalised in 2025 alone, and at least 44 Palestinian communities displaced that year, affecting over 2,900 Palestinians.
"Palestinians have been dealt with in a discriminatory way, in an oppressive way, since the beginning of Meta," Nashif says, stressing that 7amleh, also known as the Arab Center for Social Media Advancement, has been documenting such violations for over a decade, especially the silencing of Palestinian narratives and media networks.
Nashif also notes that Hebrew‑language content only began to be systematically subjected to content moderation in September 2023, whereas Arabic has been moderated for more than a decade.
As a result, he argues, people in Israel have become accustomed to seeing violent discourse as part of their everyday feeds - and, as the new report shows, some are now also being paid for it. Palestinian content excluded from monetisation schemes By contrast, 7amleh underscores that Palestinians in both the occupied West Bank and the besieged Gaza Strip are systematically excluded from the very same monetisation schemes solely based on their geographical location.
This means that content produced by Palestinian journalists, creators, media outlets and civil society organisations "is structurally denied access to economic tools available to others even when their content is professional and policy‑compliant".
The organisation says this reflects a broader pattern of "disproportionate content moderation practices targeting Palestinian content", which has intensified during the genocide in Gaza, with accounts documenting events facing removals, suspensions and algorithmic down-ranking
The report concludes that Meta’s policies "create a dual system: on one hand, Palestinian digital and economic participation is suppressed; on the other, pages that promote settlement activity, violence, and incitement against Palestinians are financially rewarded".
Speaking to The New Arab , Nashif was blunt about what needs to change: "Meta needs to deal with all content creators and media using one standard - we want the double standard of dealing with monetisation depending on their ethnicity to be stopped. Take responsibility, not send them money."